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Sparks Group has partnered with a financial services company to identify talented Business Development Representatives. As a Business Development Representative, you will serve as the ultimate cold-calling champion and play a key role in driving business growth by identifying, engaging, and qualifying prospective clients. Your primary focus will be outbound prospecting efforts to generate new sales opportunities.

Lead Generation and Research:

Identify and evaluate potential clients within the target market segment
Leverage multiple prospecting channels, with a primary emphasis on cold calling
Develop a strong understanding of the company’s products and services to clearly articulate value to prospects
Assess and qualify leads using established criteria and coordinate introductory or consultation meetings

Sales Pipeline Management:

Ensure CRM (Salesforce) records are consistently updated with accurate and timely prospect interaction details
Monitor and analyze key prospecting metrics such as outreach activity, engagement rates, and conversion performance
Generate reports on pipeline activity and progress to support sales visibility and forecasting

Collaboration with Sales & Marketing:

Partner closely with sales representatives to facilitate seamless transition of qualified leads
Collaborate with the marketing team to execute targeted outreach and prospecting initiatives
Support ongoing refinement and optimization of prospecting strategies and outreach approaches

Performance & Goal Achievement:

Achieve or surpass defined prospecting benchmarks, including call volume, email outreach, and scheduled meetings
Continuously refine outreach methods using performance data and feedback to improve results and efficiency

Additional Responsibilities:

Provide support with data entry and reporting activities as required
Assist in developing training materials and fostering team collaboration
Participate in team meetings and contribute insights during strategy discussions

Benefits:

Health Insurance - 100% paid premiums for medical, dental, and vision
50% company match on retirement contributions up to IRS limits
Additional insurance including life insurance, AD&D, short-term, and long-term disability coverage
Employee assistance program
Concierge health support
Employee discounts

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Apply for Business Development Rep at Sparks Group